Strategic Repositioning: When to Pivot Your Content Marketing Focus

Table of Contents

In today’s fast-moving world, keeping your content fresh and relevant is key. Here’s a simple guide on how to do just that.

1. Know Your Audience

First up, it’s super important to really get who you’re talking to. Use tools like surveys or social media to listen to what they want or need.

2. Check Out the Competition

Look around at what others in your field are doing. This can show you what you might be missing or give you new ideas.

3. Audit Your Content

Take a good look at what you’ve already got. Some of it might still work well, some might need a twist, and some might just need to go.

4. Work Together

Talk to other teams in your company, like sales or customer service, to get new stories or angles you haven’t thought of yet.

5. Try and Tweak

Be brave and try new things. But also, be ready to change stuff based on what people are saying about your content.

Tools to Help You Along the Way

There are heaps of digital tools and resources out there to help with shifting your content. Platforms for social listening, content analyzing, organizing customer data, planning your content, and testing what works best.

Making the Shift Work

Once you’re ready to change things up, make sure you:

  • Set clear, realistic goals.
  • Decide how you’ll know if it’s working (like more website visits or shares).
  • Do it step by step, adjusting as you go.
  • Keep checking to see how things are going and adapt as needed.
  • Make sure everyone involved is on board and knows what’s happening.

To Wrap Up

Changing your content strategy isn’t about forgetting where you’ve been; it’s about moving forward in a way that makes sense now. Stay true to who you are but be willing to shake things up to stay relevant and engaging. By knowing when and how to adjust, you’ll be setting yourself up for success.

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