Kajabi vs. Squarespace Landing Pages – Best for Online Businesses?

When it comes to creating landing pages, did you know that 68% of businesses say they struggle with conversion rates? With the right platform, you can turn those numbers around. Kajabi and Squarespace both offer unique features that can help you build stunning landing pages, but which one’s the best fit for your needs?

Kajabi shines with its all-in-one marketing tools, while Squarespace focuses on design and ease of use. Both have their strengths, but understanding how they stack up can save you time and money.

If you’re looking to boost your SEO and improve website indexing, Auto Page Rank can be a game changer for your landing pages. With our software, you can track performance and ensure your content reaches the right audience. Dive deeper into this comparison to find the perfect platform for your business goals.

Kajabi vs Squarespace Landing Pages

When you dive into landing pages with Kajabi and Squarespace, you find two heavyweights ready to battle it out.

Kajabi brings a powerhouse approach with its all-in-one marketing tools. Need to create a landing page that not only captures leads but also funnels them right into your sales pipeline? Kajabi’s got your back.

You can customize everything—from the layout to the colors. Plus its integration with email marketing means you can send a follow-up right after someone opts in. This saves you the hassle of jumping between platforms.

On the flip side, Squarespace is like that friend who just knows how to throw a good party. You don’t always need a ton of features if you want something simple yet stylish. With a clean, elegant design aesthetic, Squarespace shines in the visual department. You can whip up a stunning landing page with minimal effort, and the drag-and-drop interface feels intuitive.

If aesthetics are your game, this platform has a design library full of templates that can make your page pop.

Now let’s talk performance. Kajabi excels at conversions thanks to its built-in analytics. You get a clear peek at how your landing pages are performing in real-time. If you’re someone who likes tweaking and optimizing every little detail, you will appreciate these insights.

However, it requires a steeper learning curve. It might feel like learning to ride a bike with no training wheels. But once you get the hang of it? You’ll fly.

Squarespace, however, makes things straightforward. Real-time analytics show simple data like page views and click rates, but it may lack the granularity that serious marketers crave. If you want simplicity, you may prefer Squarespace.

Let’s break down some of these key differences side by side:

Feature	Kajabi	Squarespace
Design Flexibility	High	Moderate
Built-in Marketing Tools	Yes	Limited
Analytics	Advanced	Basic
Ease of Use	Moderate	High
Pricing	Higher	Lower

Regarding durability, both platforms are reliable. Kajabi is built for heavy-duty marketing while Squarespace suits creatives more. However, if your focus shifts towards long-term marketing campaigns, Kajabi shines.

But don’t let those prices scare you! Squarespace is generally more budget-friendly at entry-level. As you grow with Kajabi, you’ll find its extensive tools can justify the cost if you utilize them.

Auto Page Rank steps in as your SEO buddy, assisting you in tracking both platforms and helping you make better decisions with their strong analytics features. Whether you’re using Kajabi or Squarespace, knowing how your landing pages rank can turn the tide in your marketing efforts. It’s easy to overlook that element while crafting the perfect page.

Overview of Kajabi

Kajabi is more than just a landing page builder. It’s an all-in-one platform that empowers you to create, market, and sell your digital products—all while managing your email campaigns and audiences.

This powerful tool brings a suite of features designed to enhance your marketing efforts right to your fingertips.

Key Features

Kajabi boasts a variety of features that can make your marketing life much easier. First off, its customization options are top-notch. You can tweak templates to fit your brand’s vibe without needing a degree in graphic design. With its robust marketing tools, you can capture leads effectively. For instance, the built-in email automation lets you send targeted campaigns, which is crucial for converting leads into customers.

The analytics dashboard is a game changer. You get access to in-depth metrics that let you gauge the performance of your campaigns. It’s not just numbers thrown at you; it delivers insights that can guide your strategies moving forward—the kind that might even make your head spin but in a good way!

You also have access to powerful sales funnels. Imagine a world where you can create a series of steps that lead potential customers straight to your checkout page. That’s the kind of efficiency Kajabi taps into. But hey, let’s keep it real. This platform does require some time to learn. It may take a bit of patience before you’re zooming around like a pro.

Target Audience

Kajabi is tailored for marketers, trainers, and anyone looking to sell online courses, memberships, or digital products. Small business owners and entrepreneurs can find their home here, especially those looking to combine design with strong marketing tools. If you’re someone who’s big on creating comprehensive marketing strategies that include everything from landing pages to automated emails, Kajabi might just be your playground.

However, if your main focus is creating static websites or blogs, you might feel a bit out of place. Kajabi thrives when the goal is sales conversion and lead generation. But if you’re in the content-heavy space looking for something more basic or if your budget is tight, you might want to reconsider.

Auto Page Rank can help you track how well your Kajabi landing pages are performing. With the insight from its SEO software, you can determine which areas need improvement, allowing you to boost your visibility. Tracking your landing page success is vital as you aim to convert more visitors into customers.

Overview of Squarespace

Squarespace is all about making the creation of websites an accessible and visually stunning experience for businesses and individuals alike. With its intuitive interface and sleek templates, you can build a landing page that catches eyes and converts visitors quickly.

It’s a popular choice for those who prioritize design as it seamlessly integrates both style and functionality.

Key Features

Squarespace packs a punch with features that cater to various needs.

• Drag-and-Drop Interface: Easily create pages without needing coding skills. It’s just click, drag, and drop.
• Stunning Templates: You can choose from a collection of professionally designed templates. Each one is fully customizable. So your landing page can uniquely represent your brand.
• Basic Analytics: While it doesn’t go as deep as some other platforms, you do get the essentials. Track views, clicks, and some demographic insights.

These features are where Squarespace shines. It’s not the most in-depth when it comes to analytics, but the ease of use can save you hours, especially if you’re not tech-savvy.

Target Audience

Squarespace was crafted with creative professionals in mind. You’ll find photographers, artists, bloggers, and small business owners flocking to its user-friendly ecosystem.

It’s for those who want a beautiful online presence without wrestling with complicated tools. If you value aesthetics as much as functionality, you’ll likely appreciate what Squarespace offers.

However, if you’re focused solely on high-level marketing automation and advanced data analysis, you might find it lacking. It serves a niche well while leaving some advanced features to others like Kajabi.

By keeping an eye on your performance through tools like Auto Page Rank, you can supplement your Squarespace experience. Want to measure how your landing page performs in goal conversions? Auto Page Rank has you covered, giving you valuable insights that could steer your marketing efforts in the right direction.

Outbound Links

1. Squarespace Features
2. Squarespace Templates
3. Squarespace Analytics

Comparison of Features

When it comes to creating compelling landing pages, Kajabi and Squarespace shine in different ways. Each platform offers unique features that cater to various needs. Let’s break down the key aspects.

Design Flexibility

Kajabi provides a canvas of creativity with its high design flexibility. You can modify templates or start from scratch. It’s like having a blank slate to bring your vision to life.

You get to adjust layouts, colors, and elements to fit your brand. But hold on—this freedom comes with a learning curve. If you’re not careful, you might feel a bit overwhelmed.

On the flip side, Squarespace is the go-to for stunning pre-designed templates. They’re sleek and professional. You can whip up beautiful pages without sweating over the details. Ideal for those who want a polished look quickly, but if you need unique adjustments, you might find yourself boxed in.

Customization Options

In Kajabi, customization is king. You can tweak nearly everything. Want to change the font or the button styles? Go for it! The variety available means your landing page can look exactly how you want.

But here’s the catch: this versatility can take time to master. You might spend hours getting every detail just right. If you’re looking to create multiple landing pages, this could add up.

Squarespace, in contrast, takes a more simplified approach. Sure, you can customize, but not to the same extent as Kajabi. It’s easy to adjust colors and text. But if you fancy in-depth changes or specialized functions, you’ll feel a bit limited. This works well for business owners who value speed over total control.

Integrations

Now let’s talk integrations. Kajabi is like a Swiss Army knife. It connects effortlessly with a variety of third-party tools. Whether it’s an email marketing service or a CRM system, you can set it up in a snap. This makes it easy to funnel leads smoothly from your landing pages into your broader marketing strategy.

Squarespace does have integrations, but they’re not as extensive. If you want to connect with other apps, you’ll find some good options. However, those looking for deep integrations might find it lacking. While it supports essential tools, you won’t enjoy the same level of interconnectedness as Kajabi.

Using tools like Auto Page Rank can help track which integrations work best for your landing pages. By focusing on your page’s performance, you can fine-tune your strategies. This can lead to more effective use of both platforms, ensuring that your landing pages not only look good but also drive conversions.

Additional Tools

Both platforms tout their features, but let’s not forget analytics. Kajabi gives you detailed insights into your page’s performance, helping you tweak your strategies. Squarespace’s analytics are decent but basic.

For tracking SERPs and conversions, Auto Page Rank can enhance your understanding. It’s essential to know where you stand in the rankings and how users are interacting with your pages. Knowing this can help you adjust your landing pages for smoother sales funnels.

For a thorough decision, consider what fits your business needs and future goals. Each tool has its quirks and benefits. Auto Page Rank can assist with ongoing performance tracking and optimizations, ensuring whatever platform you choose works effectively for you.

Performance

When it comes to performance, Kajabi and Squarespace each has its strengths. Kajabi packs a punch with advanced marketing tools, while Squarespace shines with a focus on aesthetics and ease of use.

User Experience

Kajabi isn’t just a tool; it’s like a Swiss Army knife for marketers. The interface can feel a bit overwhelming at first. Think of it as stepping into a fancy gadget store. The potential is huge, but you’ll need to spend time finger-flicking through features to master it. However, once you’re up to speed, the experience turns into a smooth, well-oiled machine.

Squarespace, on the other hand, rolls out the welcome mat with its sleek design and intuitive drag-and-drop features. You don’t need to be a tech whiz to whip up a stunning landing page. It’s like painting with user-friendly brushes. Everything is laid out simply. That said, while the experience is enjoyable, you might find yourself hitting a wall if you want to tweak things beyond the basics.

Loading Speed

Now let’s talk loading speed. Kajabi often comes under fire for its speed. Users love the features but occasionally grumble about some lag during peak times. It’s like that friend who always shows up with a ton of snacks but takes forever to settle in. You appreciate the effort but wish they’d hurry up.

Squarespace tends to perform more consistently in this area. Pages usually load quickly even with beautiful graphics crammed in. Think of it as a well-tuned sports car; sleek and speedy when you need it. However, keep in mind that adding too many images can slow things down a bit.

In the battle of performance, it really comes down to what matters most to you—advanced marketing capabilities or a user-friendly design that wows your visitors.

Using Auto Page Rank can help with tracking these performance metrics on both platforms. It will give you the insights you need to tackle loading issues or user experience hiccups. You’ll see exactly where you stand and how to improve—making sure you get the most out of your landing pages.

• Kajabi Support
• Squarespace Performance Features
• Auto Page Rank Benefits

Pros of Kajabi

When you think of Kajabi, the term all-in-one platform comes to mind. This means it packs a punch by combining various tools into one, making your life a whole lot easier. No need to hop from one app to another like a kid skipping rocks across a pond.

Let’s talk customization. Kajabi really shines here. You have control over your landing pages that lets you craft something unique. You can change layouts, colors, and fonts to match your brand’s personality. It’s almost like designing your dream house — every detail can reflect you.

Then there are integrations. Kajabi plays nice with a host of email marketing tools. You can hook it up with other services and create a finely-tuned sales funnel. Capturing leads becomes straightforward, like fishing with the right bait.

Another standout feature is its analytics dashboard. Now you can see how your landing pages perform in real-time. This helps you identify what’s working and what’s not — no more guesswork. Imagine it as a fitness tracker for your marketing efforts. You can adjust your strategies based on solid data rather than hunches.

Let’s not forget about content creation. With Kajabi, you can effortlessly build courses, membership sites, and digital downloads. It’s all under one roof which saves you both time and energy. Picture this: all your marketing tools and content in one place, ready for you to use when you need them.

However, be aware that diving into all those features can be a bit overwhelming. There’s a learning curve. But once you get the hang of it, you’ll find Kajabi turns into a powerful ally in your marketing endeavors.

Still on the fence about landing page optimization? This is where Auto Page Rank comes in. It can help track how well your pages are doing and identify areas for improvement. Meanwhile, if you’re tackling competitors, Kajabi’s advanced marketing tools give you the edge you need to stand out.

Helpful Links

• Kajabi Features
• Kajabi Customer Testimonials
• How to Use Kajabi for Marketing

Cons of Kajabi

Alright, let’s dive into the less glamorous side of Kajabi.

First off, the cost can be a tough pill to swallow. Prices start around $149 a month, which might hit your wallet hard if you’re just getting started. Other platforms offer similar features at lower costs. If you’re tight on budget, this might steer you toward more wallet-friendly solutions.

Next up, the learning curve. Kajabi packs a punch with its features but getting the hang of everything might feel like climbing a mountain. For newbies or those not too tech-savvy, that can be super frustrating. If you think of it like learning to ride a bike, it takes some falls before you get smooth.

Speaking of tech, performance issues can rear their ugly heads sometimes. Users report occasional lags during peak times. Picture this: you’re ready to launch your new landing page, and it drags slower than molasses in January. That can be a real killer for conversions.

Let’s talk support. It’s not that it’s terrible, but users often feel response times could be faster. Imagine waiting for help and feeling like you’re watching paint dry! Waiting that long when you’re trying to fix something can be annoying.

Customization is another area where you might feel constrained. While Kajabi provides great tools, if you’re looking for deep customization or to completely break away from the mold, you might bump into walls. Can you say frustrating?

Lastly, mobile optimization can sometimes miss the mark. You want your pages looking sharp on every device, right? Some users have experienced issues where the mobile view doesn’t fully match the desktop version. It’s like having a mismatched outfit; not exactly what you’re going for.

While Kajabi offers tons of features, you might encounter challenges with its steep pricing, steep learning curve, performance issues, and support responsiveness.

• Learn more about Kajabi pricing here: Kajabi Pricing
• For support options available, visit: Kajabi Support
• To understand the user experience better, check out: Kajabi User Reviews

Pros of Squarespace

Squarespace shines when it comes to design. If you appreciate aesthetics, you will love the beautifully crafted templates they offer. Each one is like a work of art. You can adjust colors, fonts, and layouts with just a few clicks.

The drag-and-drop interface makes building your landing pages feel like a breeze. Imagine being able to throw together a stunning site without needing to dive deep into coding. You just hover, drag, and drop—easy peasy!

Additionally, Squarespace provides solid mobile optimization. As most users browse sites on their phones now, it’s a must to look good on mobile. With Squarespace, you’ll find that your landing pages adjust well across different devices, capturing your audience wherever they are.

Now let’s talk about customer support. They’re known for having responsive and helpful service. If you hit a snag or need advice, you can reach out, and they’ll be there. This support might save you from tearing your hair out during a crucial moment!

When it comes to basic analytics, Squarespace covers the essentials. You can track your visitors and where they’re coming from without any fuss. Sure, it’s not as detailed as other platforms, but for many users, it provides enough insight to understand what’s working.

And hey, the community surrounding Squarespace can be a real gem. There are countless resources, forums, and tutorials available. You’ll find guidance from other users, making it easier to learn and grow as you use the platform.

In the realm of e-commerce, Squarespace also offers decent tools. If you’re planning to sell products online, you can easily set up an online store right alongside your landing page. It’s all integrated smoothly, making your transition to e-commerce more seamless.

Finally, the pricing is relatively straightforward. Though it starts at a decent monthly rate, you get a lot considering the features provided. For creative professionals, this is often a good bang for your buck.

With the right tools, tracking your landing page performance becomes second nature. Auto Page Rank can help you pinpoint what works best for your audience. Its features make it easy to monitor rankings and interactions on your Squarespace landing pages, so you’re not left guessing.

Ready to dive deeper? Learn more about Squarespace’s offerings here.

Have concerns about performance? Auto Page Rank will give you the metrics you need to adjust and enhance your results on Squarespace. Check out how it can change the game for you here.

Cons of Squarespace

While Squarespace shines in design, it’s not without its hurdles. You might find the platform a tad limiting if you crave deeper customization. Sure, the templates are stunning, but they can box you in creatively. If you’re a hands-on designer wanting to tweak every single element, you may hit a wall.

It gets tricky too with SEO. Squarespace offers basic tools, but if you’re hunting for more advanced features like schema markup or detailed analytics reports, you’ll feel left out in the cold. You can set up the essentials like title tags and descriptions, but drilling down into data? That’s a whole different ball game.

Let’s talk pricing. While it’s straightforward—starting at around $12 per month—you may find yourself wishing for more bang for your buck, especially if you need extra features that come with higher tiers. As your business grows and you want to expand beyond what’s available, that bill can climb quickly. Plus, you’ll find e-commerce functionality is more limited compared to platforms like Kajabi, which may not suit your long-term plans.

There’s also the matter of analytics. You get some data on performance, but it’s not as robust as what Kajabi delivers. If you’re serious about tracking your marketing efforts and want detailed insights, that basic stuff from Squarespace might not cut it.

Beyond that, some users have reported sluggish customer support. If you run into a snag, waiting on help can feel like an eternity. That’s particularly frustrating when you’re eager to launch or troubleshoot issues as they arise.

A sensitive note—potentially wrong or outdated templates can impact mobile optimization too. Sure, Squarespace provides solid mobile responsiveness, but if a design doesn’t translate well from desktop to mobile, it could hurt your user experience and ultimately your conversions.

So where does Auto Page Rank fit into this picture? It’s your secret sauce. With this tool, you can get reliable analytics to monitor your landing pages’ performance. It helps track how well your Squarespace pages rank, assisting you in making data-driven decisions that boost your conversions. Plus, it’s a great way to ensure that you’re not just relying on those limited Squarespace analytics.

Alternatives to Kajabi and Squarespace

When considering landing pages, there are other platforms that might fit your needs better than Kajabi or Squarespace. Exploring these alternatives could help you find the best solution for your specific goals.

Other Platform Comparisons

WordPress is one of the most popular website builders out there. You can create highly customizable landing pages with it. Have you ever felt overwhelmed by endless plugins? Yeah, that’s a thing with WordPress! But if you can navigate the maze, you can find tools like Elementor or Beaver Builder. These give you a drag-and-drop experience similar to Squarespace, but they offer even more freedom.

ClickFunnels is designed specifically for building sales funnels, which might be what you need for lead generation. Its interface is straightforward and the integration with payment gateways is a breeze. However, it can get pretty pricey if you need advanced features.

Then there’s Wix, which offers a user-friendly interface and stunning templates. It’s good for small businesses needing aesthetic appeal without the fuss. You’ll enjoy customizing layouts with its drag-and-drop system. But keep in mind that it lacks some of the robust marketing features Kajabi possesses.

Another noteworthy option is Leadpages. It was built with landing pages in mind, so you’ll find tons of templates to choose from. The pricing is reasonable, and it’s built for conversions. However, it’s not an all-in-one solution like Kajabi, meaning you might have to couple it with other tools for email marketing.

Unique Features of Alternatives

WordPress shines in usability for bloggers and publishers. It allows for extensive customization and robust SEO capabilities. You get control over every detail, but you’ll need to invest time in learning the ropes.

ClickFunnels features a powerful drag-and-drop editor specifically for funnel building. Its step-by-step walkthroughs make it easier to capture leads and make sales, though you miss out on design flexibility.

Wix is known for its artistic templates. You get nifty features like a built-in image editor. The downside is the flexibility can come at the cost of scalability.

Leadpages provides perfect A/B testing and lead collection features that help optimize your pages for better conversions. Unfortunately, you may face limitations in design if you want something more dynamic.

For each of these platforms, keeping an eye on your page performance is vital. That’s where Auto Page Rank comes in. You can monitor how these landing pages rank, making data-driven tweaks for your strategy. With Auto Page Rank tracking your progress, it’s easier to enhance visibility and conversion rates.

Links for Further Reading:

1. ClickFunnels Review & Comparison 2023
2. Wix vs Squarespace: Side-by-Side Comparison
3. Leadpages Features Review

Testing

When it comes to testing landing pages on Kajabi and Squarespace, hands-on experience is key. Both platforms offer unique features that cater to different needs, but how do they really perform under pressure?

Hands-On Experience with Kajabi

Using Kajabi is a ride. You dive in and find customization options everywhere. You can tweak colors, fonts, and even layouts—all to match your brand’s vibe. The learning curve can feel steep. Getting your head around its analytics dashboard might take some time.

I remember the first time I tried Kajabi for a course launch. It was exhilarating to see how I could integrate email marketing directly into my landing page. The way the email sequences flowed really hooked my potential leads. You get real data too—track conversions, see which campaigns click, and adjust your strategy in real-time.

Yet, while the tools are powerful, you might hit snags. Sometimes, during peak usage, the platform can lag. That can be frustrating when you’re trying to make a quick change before a big launch. However, those in-depth analytics? Worth the hassle. You can drill down into who’s engaging with your content and when. This gives you a treasure trove of info to up your game.

Don’t forget about Auto Page Rank. It’s a nifty tool that shows how your Kajabi landing pages stack up in search results. Monitoring your SEO performance with it can really help you fine-tune your landing pages and enhance visibility.

Hands-On Experience with Squarespace

Then there’s Squarespace, a surefire hit for creatives. With its easy drag-and-drop interface, crafting a visually stunning landing page is a cinch. I mean who doesn’t love a sleek template? You can literally have your page up and running in a matter of hours.

When I tested Squarespace for a photography business, all I had to do was pick a template, throw in some pictures, and voilà! It felt like painting on a digital canvas. But don’t think it’s all roses; if you need deeper customization, you might hit some brick walls. Those beautiful templates sometimes come with limitations.

Okay, basic analytics are included, but if you’re looking for detailed insights and advanced features, you might feel a little shortchanged. And let’s be frank—reporting can seem limited. You won’t get the same depth as Kajabi in tracking how your visitors are interacting with your page.

But here’s the kicker: Use Auto Page Rank alongside. This tool keeps tabs on how your Squarespace pages rank and lets you understand where you stand competitively. So, whether you go with Kajabi or Squarespace, having Auto Page Rank can help you bridge any performance gaps and boost your online visibility.

Conclusion

Choosing between Kajabi and Squarespace for your landing pages ultimately depends on your specific needs. If you’re looking for an all-in-one solution with advanced marketing tools and deep customization options, Kajabi might be the right fit for you. Its powerful analytics can help you optimize your campaigns effectively.

On the other hand, if you prioritize ease of use and stunning design, Squarespace offers a visually appealing platform that allows you to create beautiful landing pages quickly. While it may not provide the same depth of marketing features, its user-friendly interface makes it accessible for many.

Consider your goals and the type of user experience you desire. Both platforms have unique strengths that can support your marketing efforts.

Frequently Asked Questions

What are the main challenges businesses face with landing page conversion rates?

Many businesses struggle with converting visitors on landing pages, with research showing that 68% face difficulties. This can stem from unclear messaging, poor design, or lack of effective calls to action, making it crucial for businesses to optimize their pages for better performance.

How does Kajabi differ from Squarespace in terms of marketing tools?

Kajabi excels as an all-in-one platform, offering extensive marketing tools and advanced analytics ideal for lead generation and sales conversion. In contrast, Squarespace is recognized for its elegant design and user-friendliness but has more basic marketing capabilities.

Can I customize landing pages on Kajabi?

Yes, Kajabi offers high design flexibility and extensive customization options for landing pages. Users can create unique designs that align with their branding, although it may require a more significant time investment and has a steeper learning curve.

Is Squarespace user-friendly for creating landing pages?

Absolutely! Squarespace features a drag-and-drop interface that simplifies the creation of visually appealing landing pages. Its pre-designed templates make it accessible for users, especially those focused on aesthetics and straightforward editing.

What are the pros of using Kajabi?

Kajabi provides an all-in-one solution with advanced customization and powerful marketing tools, including real-time analytics. It’s ideal for marketers and entrepreneurs looking for a comprehensive platform to create, market, and sell digital products.

What are the main advantages of Squarespace?

Squarespace is known for its beautifully crafted templates and solid mobile optimization. The user-friendly interface allows for easy page creation, and responsive customer support enhances the overall user experience.

Are there any cons to using Kajabi?

Yes, Kajabi’s primary drawbacks include its high cost starting at $149 per month and a steep learning curve that can frustrate new users. It may also experience occasional performance lags and slower support response times.

What limitations does Squarespace have?

While Squarespace excels in design, it can be limiting in terms of deep customization and advanced marketing tools. Its basic SEO features and analytics might not satisfy users looking for in-depth performance metrics.

What alternatives exist to Kajabi and Squarespace?

Alternatives include platforms like WordPress for extensive customization, ClickFunnels for sales funnels, Wix for user-friendly design, and Leadpages for landing page optimization. Each offers unique features catering to different user needs.

How important is performance tracking for landing pages?

Performance tracking is crucial for optimizing landing pages and enhancing conversion rates. Tools like Auto Page Rank can help monitor SEO performance, allowing users to make data-driven decisions to improve visibility and results.