How to Optimize for Google’s E-A-T Guidelines

Table of Contents

Google’s E-A-T guidelines are about making your website look good by being an expert, trustworthy, and authoritative source.

These tips will help you make your online space stand out, simply attracting both Google’s and your audience’s attention.

1. Write Great Content

Make your content stand out by being informative and interesting.

It should also be original, well-researched, and easy to read, which shows that your brand knows its stuff.

2. Highlight Your Experts

People trust content more when they know who wrote it. Highlight your writers’ backgrounds

and expertise to make your content more credible.

3. Be Open and Clear

Always be transparent about where your information comes from.

Use references and be upfront about any partnerships. This builds trust with your readers.

4. Make Your Site Easy to Use

Your website should be easy to move around in and quick to load, especially on mobile phones.

Keep ads minimal. A good user experience keeps people coming back.

5. Keep Your Site Safe

Make sure your website is secure to protect your visitors’ information.

This will make visitors feel safe and show Google that you’re trustworthy.

6. Show Off Positive Feedback

Use reviews and testimonials to show that people like your content.

This helps prove your authority and trustworthiness to Google.

7. Keep Content Fresh

To keep your content current, update it frequently.

If something changes in your field, your content should change, too.

8. Get Links from Trusted Sites

Backlinks from respected sites can help boost your website’s credibility.

Focus on quality, not quantity.

9. Always Improve

Keep checking and updating your strategies to stay on top of E-A-T standards.

Stay active and responsive to the needs of your audience and changes in the digital world.

10. Showcase Your Experts and Their Stories

Make sure people can see who your experts are and link them to your content.

Real stories from real people make your site more authentic and trustworthy.

What is Google’s eat model?

Google’s E-A-T model stands for Expertise, Authoritativeness, and Trustworthiness.

Google’s algorithms use this framework to evaluate the quality and credibility of web content,

especially for topics that could impact a person’s health, happiness, safety, or financial stability.

  • Expertise: refers to the proficiency and understanding that the writer of a website or material has shown. Google assesses whether the content reflects expertise in the relevant subject matter, considering factors like qualifications, experience, and industry recognition.

  •  Authoritativeness: Focuses on the authority of the content source. Google evaluates whether the website or author is considered an authority in the field based on factors such as backlinks, mentions from other authoritative sources, and overall reputation.

  •  Trustworthiness: Relates to the reliability and trustworthiness of the content. Google looks for signals that indicate trustworthiness, such as accurate information, source transparency, and a secure website.


To wrap it up, following these simplified steps will not only help you get on Google’s good side but also

build a genuinely valuable and trustworthy online space. Focusing on E-A-T means you’re making your

audience’s needs a priority, which is a win-win in the digital age. Keep it straightforward and authentic,

and always aim for quality.

Related Blogs