The Impact of Google’s E-A-T on E-commerce SEO

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Google’s way of figuring out if a website is good is like checking if a cookbook author knows their recipes; they look for Expertise, Authoritativeness, and Trustworthiness (E-A-T). For anyone selling stuff online, making sure your website ticks these boxes is key to showing up in Google searches.

1. Breaking It Down Simple

  • Expertise: Be the genius in what you sell. Know your stuff and show it through what you write on your site.
  • Authoritativeness: Be the go-to site everyone talks about. The more other websites link to you, the cooler you look to Google.
  • Trustworthiness: Keep it real and safe. Make sure your customers trust you by being open, having clear return policies, and making your website secure.

2. Quick Tips to Shine with E-A-T

  • Content is Your Best Friend: Write awesome things about your products. Add in guides or tips that make life easier for your customers.
  • Get Friends in High Places: Links from other reputable sites make you look good. Aim to get mentioned by the big guys in your field.
  • Safety First: Make sure your site is secure and easy to use on phones and computers.
  • Happy Customers, Happy Life: Show off what people love about you. The more positive reviews, the better.

Get Set, Go!

Making your online store better with E-A-T isn’t rocket science. It’s about being known, trusted, and respected. Use handy tools to check how you’re doing and keep improving. This isn’t just for a quick win; it’s for lasting success. Step into the E-A-T world and watch your store grow.

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