Creative Link Building Campaigns That Went Viral

Table of Contents

Link building is vital for SEO success, boosting website visibility and credibility.

Here are five innovative campaigns that not only pushed boundaries but also went viral:

1. Skyscraper Technique by Brian Dean:

  • What: A method to create top-notch content to earn high-quality backlinks.
  •  How: Find popular content, make something better, and reach out for links.
  •  Impact: Generates quality backlinks from industry authorities, emphasizing quality over quantity.

2. Broken Link Building by Moz:

  • What: Helps sites fix broken links by offering replacement content.
  •  How: Identify broken links, create relevant content, and ask for replacements.
  •  Outcome: Provides solutions to site owners and secures valuable backlinks.

3. Infographic Outreach by Neil Patel:

  • What: Uses visually appealing infographics to attract backlinks.
  •  How: Create engaging infographics and offer them to relevant sites for backlinks.
  •  Effect: Drives engagement and traffic through personalized outreach.

4. Interactive Content by HubSpot:

  • What: Develop interactive tools to engage users and attract backlinks.
  •  How: Create calculators and tools for users, leading to backlinks.
  •  Result: Engages users and attracts backlinks through interactive experiences.

5. Guerrilla Marketing by Dollar Shave Club:

  • What: Viral video campaign driving backlinks through engaging content.
  •  How: Released a controversial and entertaining video leading to viral sharing.
  •  Impact: Generated numerous backlinks due to its unique and exciting content.

How do you make a creative link?

1. Anchor Text Variation:

  • Use diverse anchor text to make your links more natural and appealing.
  •  Incorporate relevant keywords while maintaining coherence with the content.

2. Contextual Link Placement:

  • Embed links within relevant and informative content.
  •  Ensure the link adds value to the reader’s experience and seamlessly fits into the narrative.

3. Visual Elements:

  • Utilize images, infographics, or videos to make your links visually appealing.
  •  Visual content can enhance engagement and encourage click-throughs.

4. Interactive Content:

  • Create interactive tools, quizzes, or calculators that include embedded links.
  •  Interactive content not only attracts users but also facilitates sharing and backlinking.

5. Personalized Outreach:

  • Tailor your outreach messages to resonate with the recipient’s interests.
  •  Personalization can increase the likelihood of others sharing and linking to your content.

6. Storytelling Approach:

  • Craft compelling stories around your links to evoke emotions and captivate the audience.
  •  Narratives can make your links more memorable and shareable.

7. Influencer Collaboration:

  • Partner with influencers or industry experts to endorse and share your links.
  •  Influencer collaboration can amplify your reach and credibility.

8. Solve a Problem:

  • Address a common issue or provide a solution in your linked content.
  •  Offering value and solving problems can make your links more relevant and valuable.

9. A/B Testing:

  • Experiment with different link formats, placements, and messaging to optimize performance.
  •  A/B testing helps identify the most effective strategies for creative link-building.

10. Engage with Multimedia:

  • Incorporate multimedia elements like audio clips or interactive maps into your linked content.
  •  Multimedia enhances user experience and encourages sharing.

By incorporating these strategies, you can create creative links that attract clicks and backlinks, engage your audience, and enhance your overall link-building efforts.

Experiment with different approaches to find what resonates best with your target audience and drives the desired outcomes.

Related Blogs