Creating a Content Marketing Funnel that Converts

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Understanding who you’re talking to is key to drawing in people who might buy what you’re selling.

Imagine creating characters that show us who our buyers might be. Knowing what they like, do, and want makes our job easier.

Then, take a broad look at what’s happening in the market through surveys, interviews, and checking out online spaces where our audience hangs out.

What is content funnel marketing?

Content funnel marketing¬†involves creating and distributing content tailored to each stage of the buyer’s

journey, from awareness to consideration to decision-making.

This strategic approach aims to guide prospects across the sales funnel by offering pertinent and helpful

content that tackles their requirements and difficulties at every turn, ultimately nurturing leads and

driving conversions.

By aligning content with the buyer’s intent and stage in the funnel, businesses can effectively engage

and encourage potential customers to choose a product.

Content Marketing Funnel that Converts

1. Crafting Messages That Stick

When People Are Just Looking

At first, people are just realizing they have a need. Here, we share helpful info, like quick guides or simple posts, to answer their initial questions without pushing our product too hard.

When They’re Weighing Options

Now, they’re actively hunting for answers. We come in with valuable comparisons, stories of how we’ve helped others, and in-depth talks to guide them through their choices.

Making the Choice

At this point, we show them why our solution is the best. Demonstrations, trials, and comparisons can help persuade them.

2. Being Found Easily Online

Picking the Right Words

Choosing the best keywords is like leaving breadcrumbs for potential buyers to find our content. They should match the words our audience uses when they search for information.

Get Your Content Ready for Search Engines

Use those keywords throughout your content. This includes the title, headings, and text, but it should all sound natural.

Build Connections with Other Sites

Getting links from other good websites can help boost our visibility. We can do this by guest blogging, networking, or making standout content that naturally attracts links.

3. Using Social Media to Get the Word Out

Share Where Your Audience Is

Put every piece of content you make in the social media networks frequented by your target demographic. Remember, the way you share should match the platform’s style.

Talk, Don’t Just Post

Interact with folks on social media. This builds trust and makes your brand feel more personal and approachable.

4. Directly Reaching Out with Email

Give to Get

Start by offering something valuable in exchange for an email address, like a free guide or exclusive content.

Custom Emails Work Best

Send emails that cater to where each person is in their decision-making process. This could mean different messages for someone new versus someone ready to buy.

5. Keep Track and Keep Improving

Watch Important Numbers

Track everything from the number of people clicking to the length of their stay on a page. This tells us what’s working and what needs fixing.

Trying Different Approaches

Test out different parts of your content. This helps you find out what connects best with your audience.

6. Always Look to Get Better

Adjust Based on What You Learn

Use what the numbers tell you to make your content and strategies better over time.

Keep Up with Changes

The digital world changes fast. Stay informed and ready to adapt to new trends and technologies.


This process is all about understanding our audience and talking to them in resonating ways.

By following these steps, we’re not just grabbing attention.

We’re building relationships that turn first-time visitors into loyal customers.

With this approach, converting visitors can be simple. Ready to start seeing results?

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