How to Use Competitor Analysis for Your E-commerce SEO Strategy

Table of Contents

If you’re selling online, staying ahead of your competition is key to getting noticed and making sales. You can’t just set up your store and forget about it. To be the best, you need to keep an eye on what others are doing, learn from them, and then do it better. This guide will show you how to use competitor analysis in an easy-to-understand way to boost your store’s performance.

Quick Start Guide

1. Who Are You Up Against?

First off, figure out who you’re really competing with. It’s not just about who sells similar stuff. It’s about who’s getting noticed on the internet where you want your store to be seen.

  • Look Around: Do a simple Google search. See who pops up in the ads, shopping results, or even image searches.
  • Use Tools: There are easy tools like Ahrefs or SEMrush that can show you who’s using the same words or phrases you are to get customers.

2. Key Steps to Stand Out

Smart Keyword Use

Understanding and picking the right words or phrases that potential customers use to find products like yours is super important.

  • Avoid Keyword Overlap: Make sure you’re not all fighting over the same keywords.
  • Pick the Right Keywords: Find what your competitors are ranking for and use those insights to shape your content.

Backlinks are Gold

Backlinks, which are links from other sites to yours, tell search engines your site is important.

  • Find Out Who Likes Your Competitors: Check who’s linking to them and try to get those sites to link to you too.
  • Get a Mix of Links: Aim for a variety of sources to link back to you.

Keep an Eye on Their Content

Content is what draws customers in. See what types of content (blogs, reviews, videos) are working for your competitors.

  • Fill in the Gaps: Use this to figure out what you’re missing and where you can do better.

3. Measure What Works

After trying out these strategies, use tools like Google Analytics to see what’s actually bringing in customers and making sales.

  • Track Your Progress: Look at how you rank compared to your competitors over time.
  • Optimize for Sales: Ultimately, it’s about getting more sales, so adjust your strategies based on what’s working.


Keep watching what your competitors are doing, and don’t be afraid to change up your approach based on what you learn. This way, you’re always one step ahead in the online selling game. Now, it’s your turn to shine – learn from your competition, and then outperform them!

Related Blogs